Role Purpose
The Brand & Creative Lead is responsible for leading the Brand & Creative domain within Woodex Lab and translating Woodex’s approved brand strategy into clear, consistent and high-quality creative expression.
The role owns brand implementation, creative direction, content and artwork production, brand assets and the visual/verbal consistency of Woodex and its specialist brands across customer, marketing and corporate touchpoints. The role requires strong creative judgment, brand understanding, organization, collaboration and the ability to translate strategy into effective creative output.
Key Responsibilities
- Implement and maintain Woodex’s Brand Foundation, Brand Architecture and approved positioning across Woodex, Be, View and Axon.
- Develop and maintain brand guidelines, visual systems, templates and application standards.
- Lead creative direction across campaigns, product launches, content, digital communication and major brand initiatives.
- Develop campaign concepts, content ideas, storytelling approaches and creative treatments.
- Lead content and artwork production across photography, CGI, video, graphics and other creative formats.
- Maintain consistency of visual and verbal expression across all brand touchpoints.
- Own the structure, art direction, design and production of catalogues, presentations and major customer-facing brand materials.
- Establish and maintain Sales Design proposal visual and presentation standards.
- Own website brand expression, UX direction and creative/content direction in collaboration with relevant functions.
- Direct showroom graphics, branded environments, exhibitions and other physical brand applications.
- Coordinate project and site coverage with Sales, Projects and Marketing & Communication.
- Own and maintain the Digital Asset Management (DAM) system, including approved assets, naming, version control and accessibility.
- Brief, coordinate and quality-control external creative partners and suppliers.
- Conduct ongoing brand, creative, campaign and competitor benchmarking.
- Work closely with Marketing & Communication and Product & Innovation on campaigns, launches, product storytelling and commercialization requirements.